Using a deep understanding of your customer’s motivations and behaviours and validating the opportunities through testing to improve your website, user onboarding and overall monetization.
Hi, I’m Brendan McNulty
I’ve beenrunning product management and CRO programmes for the last 12 years, with a particular focus on ecommerce.
In addition I’ve launched my own startups and continue to improve Now Novel through testing and product growth frameworks. Get in touch to discuss your challenges.
I’ve helped improve revenues for the following organisations:
Practical application of my skills:
As the founder of Now Novel I wear many hats; founder, product manager and growth. Understanding cost effective methods and frameworks to acquire, nurture and help customers is my main task. A personal sandbox to test ideas allows me to practise my ideas without others feedback.
How you’ll get help to grow
Research
Understand your customers through qualitative and quantitative research methods. We want to find out where they struggle on your site, what causes friction and what motivates them.
Validate
Validate these insights through hypothesis, testing, analysis and iteration. Increase revenue and understand your customers better.
How you’ll see results
Find your growth opportunities with a conversion diagnostic
Your audit will get you a quick understanding of your customer’s interactions and opportunities for optimization. You’ll get a high-impact understanding of the major challenges and a roadmap for fast conversion wins.
What’s included
- Bespoke surveys to uncover challenges and uncover motivators
- Review of user journey, where are the challenges?
- Inventory feedback from qualitative sources to find challenges
- End-to-end moderated usability testing and interviews
- Prioritised audit of challenges and research-backed tests and improvements
Growth Mentor coaching
I help coach people on Growth Mentor. Here’s what they say:
Frankly the best session I had on Growth Mentor so far, Brendan was very responsive to my energy and didn’t hold back in sharing a wealth of knowledge, all using growth hacking methods and small input high output techniques
I had a great conversation with Brendan, and his hands-on recommendations were incredibly valuable. I truly appreciate his expertise
Excellent session with Brendan, very friendly and open to answer the many questions I had and shared great knowledge around conversion rate optimisation, specifically for SaaS and e-commerce.
Start Improving Your Business Today
Need assistance with finding challenges, implementing and validating? We’ll start researching immediately to understand your biggest opportunities and guide you every step of the way
Brendan McNulty 